Health officials in the US have expressed concern that a ‘language gap’ has led to unreliable figures in the National Youth Tobacco Survey, which measures young Americans’ attitudes to tobacco and related products.
In past years, some teens taking part in the survey did not say “yes” when asked if they vape, even though they regularly used a Juul device. Researchers suggest that many teens believe that the device is distinct from other e-cigarettes and does not count as a conventional vape.
This year will be the first in the history of the survey that the poll will specifically mention Juul as an example of an e-cigarette.
The survey, conducted by the Centers for Disease Control and Prevention (CDC) and the US Food and Drug Administration (FDA), is usually conducted from March until May. Results will be available later this year.
It is hoped that this survey – and it’s updated language – will secure results from ‘Juuling’ teens to create a more accurate picture.
Brian King, deputy director for research translation in the Centers for Disease Control and Prevention’s Office of Smoking and Health, told Bloomberg:
“We suspect that we may see an increase as a result of the more precise language. Most kids are aware of Juul now that it has become a household name, but it has also become so ingrained in the culture that some of them may not know it’s an e-cigarette.”